Video & Podcasting
Video Marketing Drives a Wealth of Benefits
Video marketing is now a channel that marketers need to seriously consider as part of their digital marketing strategy. Political campaigns, agencies and non-profits considering new digital marketing campaign need to think like media companies and create content like they are giving the audience a gift without necessarily asking for something in return. Video is perfect for that
Your constituents have a lot of people and businesses vying for their attentions. They are constantly bombarded with content of all types, sales pitches, white papers, case studies, product information and on and on. Those things take time to read, and they’re rarely enjoyable. As marketers, we risk being so eager to push information at buyers that we forget to think about whether they’ll actually like it.
Video has the potential to transmit large amounts of information in a short frame of time. A simple 23 second video can transmit tons of historical, emotional, and academic information simply from the imagery portrayed in the shot. Once a video is created, it can be used it to communicate in ways that other marketing tools don’t.
Video marketing affects the performance and success of other marketing efforts:
increases email open rates by 5.6%- increases click through rates by 96%
- 80% increase in conversion rates when video is added to the landing page
- 48% of consumers say they trust online video ads
- 55% say they watch at least 1 video a day
- 34% of shoppers say they are more likely to buy after watching a video ad online
Video entertains and influences viewers by invoking a series of emotions that result in showing images that connect their hearts and their brains with your products, services or message.Video marketing offers the opportunity to use sight and sound to connect emotionally with viewers via storytelling. Reach out to us today to get your video marketing plan moving today.
The Benefits of Podcast Marketing
Podcasting use to be just for those devoutly devoted to the medium as the technology was rough to work with and promote. Now, the technology has quickly caught up with the medium. The most notable development is that consumers can now access and listen to podcasts on demand. Mobile apps such as the official iTunes app (now native to all iPhones) and the Stitcher app for Android phones allow you to subscribe and seamlessly sync new podcast shows to your smart phone.
- Podcasting is easier than video
- Podcasting offers a nice compliment, contrast, and break from writing
- Podcasting amplifies your personality
- Podcasting is easier for consumers to consume
- Podcasting equipment is affordable and simple to use
- Podcast subscribers are engaged until they choose not to be anymore–and they’re super engaged
- Barriers to entry are extremely low
- Podcast ads are effective and can be very engaging
- Podcasting is a great addition to your marketing mix
An estimated 39 million Americans have listened to a podcast in the last month. Podcasting integrates well with other digital marketing efforts. You can discuss recent posts on your blog, promote your social channels and use them as a conversation tool with listeners, build your email list through podcasting and more.
Content marketing isn’t just about blogging. It’s about creating different types of content for your potential customers to engage with, wherever they are. Podcasts are the best format for mobile because it can be easily consumed while on the go. Call us today to get your podcasting efforts going today.
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