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Social Listening & Sentiment Analysis

Social ListeningSocial listening (or media monitoring) is about searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest. Social Listening is also the process of monitoring digital conversations to understand what customers are saying about a brand and industry online.

The art of understanding what is being said is referred to as sentiment analysis, and can be a key part of developing a sound social media marketing strategy.  With social listening, you don’t have to ask people what they want; just listen in on their conversations and use these insights to figure out what they need.

 

Succeed With USBenefits Of Social Listening & Sentiment Analysis

  • Generate Interest by Solving Problems
  • Attract New Constituents
  • Identify Influencers and Advocates
  • Discover Where Your Community Hangs Out
  • Improve Constituent Relations
  • Get Feedback on Your Message or Service
  • Find Top Talent
  • Drive Innovation
  • Get Ahead of a Crises
  • Capitalize on News & Trends

Get More Out of Social Listening

Social listening goes well beyond just monitoring your  reputation. You can use social listening insights to improve many aspects of your campaign, message or service, including business and product development, human resources and customer care.  As digital channels proliferate, there are myriad ways for consumers to share feedback and experiences — both directly and anonymously.

Social listening allows marketing teams to prioritize and evaluate feedback from the public. This feedback can be used to create more appealing offerings, both in the form of product and services as well as content and advertisements.  Now you need to find out how to make social listening work for your campaign or agency.  Call us today to get started!