Blog Management & Engagement

Our expert digital marketing consultants specialize in blog management, freeing our clients from the content side so they can focus on other aspects of their campaigns, messages or services. Our blog management services include everything from creating a blogging roadmap, recruiting writers to optimizing, editing and publishing your content.

Studies show that publishing 16+ blog posts per month garner almost 3.5X more traffic than just publishing between 0 – 4 monthly posts.  Posting regularly and effectively to your blog and engaging with your constituency is one of the best ways to grow your audience, but the struggle is real when it comes to finding ample time and resources to do so.

Our Approach to Blog Management & Engagement

• DEVELOP A BLOGGING STRATEGY
  With your target market in mind, we craft an editorial calendar and a road map for providing your readers with information they want — so we can get more eyes on your blog
•  BUILD YOUR WRITING TEAM
  We can train your team or  reach out to our network of  freelance writers to find the right contributors for your blog, including writers who specialize in your niche
•  CREATE YOUR BLOG CONTENT
  To create high-quality content, we identify post topics and assign them to writers, as well as solicit and review pitches from contributors
• EDIT & OPTIMIZE YOUR BLOG CONTENT
  Our strength is in editing posts to maximize value for the reader. That includes a focus on SEO best practices to help your blog rank high in search
•  PUBLISH, ENGAGE & PROMOTE
  We manage the editorial calendar, maintaining a healthy mix of content and engage with your growing blog’s community. Often that includes newsy posts we strategically push live on certain dates
• TRACK & ANALYZE WHAT WORKS
  Monthly analytics reports allow us to track what’s working and replicate that success. We love using data to help our clients reach their goals

Call us today to get started on your blog management and engagement with your constituency!