Liana “Li” Evans

Liana “Li” Evans is the author of the award winning social media marketing book, “Social Media Marketing:  Engaging Strategies for Facebook, Twitter & Other Social Media” and has been in digital marketing for nearly 20 years. Li has served as an adjunct professor for Rutgers University’s Mini MBA Program and the International Olympic Committee’s AISTS Sports Marketing MBA Program in Lausanne Switzerland.  Liana has also been featured in the books Online Marketing Heroes and Video Marketing An Hour a Day.

As an established online marketing industry veteran with over 20 years’ experience she’s focused her unique skillset to specialize in Integrated Marketing and how companies can successfully strategize integrating all online marketing channels as well as offline traditional media.   Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively.

Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and has consulted with several other different sized companies such as AOL MovieFone. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.    With her depth of knowledge and experience, Li is a sought after conference speaker and writer for such publications as ClickZ, InformIT, and Search Engine Watch.