Search Marketing
Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Our team of expert search marketing consultants design successful search marketing campaigns that have the right mix of both organize and paid search marketing elements. We understand that search isn’t just limited to typing in a keyword in Google or Bing, there are entire networks of blogs, news sites and more that need to be considered when you are creating a search marketing campaign.
Our Search Marketing Approach: Define, Create, Analyze, Optimize
Our consultants work to ensure that campaigns grow with both your needs and that of your audience. Trends, and current events can have a big impact on where your spend might go and which parts of search marketing should be weighed on at different times. We strike the right balance by:
- clearly defining your goals
- creating strategically sound plans
- analyzing the data collected from your campaigns
- optimizing all campaign efforts
The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in “hunt mode.” This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
Understanding that Search Marketing is About Capitalizing on the “Hunt Mode”
Our expert consultants understand that this “hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from “organic” unpaid search listings or paid advertising listings.
Call us today so that we can work with you to improve your Search Marketing efforts!