Paid Search Marketing & Advertising
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM). Our expert PPC Marketing consultants provide a variety of online marketing services including: Pay-per-click management, analytics consulting in relation to Paid Search Campaigns, Conversion Rate Optimizations, and more.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. PPC marketing isn’t just one of the best ways to drive traffic to your landing page; it lets you learn exactly what your constituents are looking for.
PPC Campaign Management Benefits
- PPC can be leveraged to increase your brand awareness by 70% or more
- PPC is instrumental in creating immediate traffic to your website
- PPC helps increase visibility of your brand
- An estimated 50% of searchers do not notice the difference between paid listings and regular ones.
- Expose your message to potential voters, volunteers, donors & constituents
- Grow your base by increasing traffic
- Raise your Search Engine Rankings
Paid Search Marketing is the fastest method of exposing your website to potential customers. We have excellent experience in creating and managing PPC campaigns. Allow us to help you leverage PPC to propel your brand to the top of search results.