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Email Marketing

Email MarketingWhether you run your email marketing in-house, need occasional or continuous help, wish to outsource or simply have a virtual extension to your team, our expert email marketing consultants can help you:

  • Increase your response and conversions
  • Evolve and better define your email strategy
  • Develop and execute new opportunities in email
  • Stay up-to-date with the latest changes in email
  • Improve relevance of your emails
  • Update your design and content

Our email marketing consulting services aim to assist companies in determining whether and how they need to ramp up their campaigns, to help companies with internal email marketing specialists to improve execution, and to evaluate the overall effectiveness of campaigns already underway.

Succeed With USEmail Marketing Strategy

Either helping you create a strategy or reviewing your current strategy to identify opportunities, gaps and to build a prioritised roadmap. The exact scope of work is tailored according to your needs. Whether that’s to focus on particular objectives, key elements of segmentation, design and deliverability or to include competitor analysis, skills, process, resources, building business cases or the fit of email into the multi-channel marketing mix.

Email Testing and Optimization

Looking for a 15% to 40% uplift in response? Optimization means ensuring that the questions your customers have as they scan your email are answered quickly and effectively through the email and consistently on the landing page. We develop and execute a structured test plans across your email and landing page to keep your results improving on each send.

Email Design, Mobile Email and Landing Pages

Whether you want to refresh your current designs or develop mobile compatible designs we understand the design and copy elements that will work. Our approach is to consider how to get the message across quickly and only then consider how to make something that looks attractive.

Increasing Your Email ROI

Whether through improving relevance, data, preference information, approach to segmentation or test and optimisation we can provide you with practical advice and information you need to increase your ROI.