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Political Digital Marketing Experts

Content Marketing

Content Marketing ProcessIt’s About Telling Your Story

Content marketing is all about storytelling – and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.  Because storytelling has changed over the years, the attention of people is found in more places than a few years ago and marketers have to make sure that they tell stories in the year we actually live in.

Succeed With USContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.  It’s a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its message, products or services.

Our approach is to create successful content marketing strategies that engage your constituency utilizing all the tools available, so reach out to us and let us create great content together!

According to the Content Marketing Institute, content marketing is defined as:

… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

That means, content marketing is a long-term strategy, based on building a strong relationship with your constituency by giving them valuable content that is highly relevant to them on a consistent basis.

Three Types of Content Marketing

There are all types of content that can be utilized in marketing campaigns.  From pieces of content that constituent can actually pick up and page through, to videos that can be viewed online or on TV, Content Marketing falls into 3 category types:

  • Offline:  Physical content that your constituents, customers or audience can actually pick up, put their hands on and even physically share with others.
  • Online:  Content that is only available via the web, whether it’s a PDF, Video, Image or blog post, your constituency needs to be “on the web” in order to consume your media.
  • Hybrid:  Using online content to drive offline awareness or using offline content to drive online awareness.

We use all three content types to create the best content marketing campaigns to relate your story to your constituents.