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Political Digital Marketing Experts

Marketing Campaigns

Roadmapping Your Digital Marketing Efforts

Digital Marketing StrategPlanning your route forward in this new digitally automated world is essential if you want your message to reach your constituent base. From email, mobile, user experience, to social media and measurement, building out a roadmap is vital to ensure your team knows the route and are all on the same road forward. Harnessing the power of new digital marketing tools and services is no longer optional, it’s become foundational, but understanding how they all work together can be a tough task all on its own.  Our expert digital marketing campaign consultants can help your agency, group or campaign evaluate, analyze and implement the most productive digital marketing campaigns – Call Us Today!

Succeed With USGood campaigns follow a roadmap that weave in themes and include a series of touches with the market. In a very noisy marketplace, a message delivered once through a single medium rarely makes a difference. While there’s no magic number regarding the best frequency for a message to make an impact, opinions range from three to twenty times, with seven being an old marketing adage. That’s why working with experienced Digital Marketing Consultants is imperative to your success.

Increasing Awareness

Mapping Your Digital Marketing in Politics & GovernmentOur digital marketing campaign planning efforts are aimed at increasing awareness of your message, services or efforts.  We don’t just work on a hunch or the latest ‘shiny object’, we utilize data to inform decisions and build the roadmap.  Understanding there are many branches of digital marketing we take a lot of different methods into account, especially when you consider that:

  • 60% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2016)
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
  • LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. (Pew Research Center, 2015)
  • 3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. (Pew Research Center, 2015)
  • 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)
  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016)
  • 11 a.m. ET has the highest clickthrough rate for email sends. (HubSpot, 2015)
  • Marketers using automation software generate 2X the number of leads than those using blast email software & are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015)