Social Media Analytics

Social media analytics focuses on measuring your social media outreach and and unlocking insights from social media listening. Social Media Analytics is the science & art of extracting valuable insights from vast amounts of semi-structured and unstructured social media data to enable informed decision making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data (such as shares, likes, tweets, and links) using social media listening tools and sophisticated analysis techniques. It is also considered an art, since it involves interpreting and aligning the insights gained with business goals and objectives. That’s where our expert political digital marketing consultants bring success to digital marketing campaigns that focus on social media marketing.

Tracking and reporting social media analytics used to be a hurdle for digital marketing campaigns– now the problem is finding the ideal tool.  Social media analytics tools to monitor, assess and improve your social media performance.  Each campaign is different, each client is different therefore understanding a wide variety of tools is necessary to match our clients’ goals and budgets with the right tools is essential.  This allows our team to create winning social media marketing campaigns for your efforts.

Social media analytics is particularly interesting in the government and political arenas.  Political scientists can utilize social media analytics to follow unfolding political protest online and the exchange of information between communities of different languages. Meanwhile, it is very difficult to connect the social scientific understanding of social to social media data. For example, the concept of conventional friendship hardly applies to the concept of friendship in social media. Our expert team understands these differences and as a part of the process of gathering data from stakeholder conversations on digital media and processing into structured insights we utilize the data to deliver more information-driven business decisions and increased cusstituent engagement for agencies, organizations and politicians