Polling & Survey Data
Governing by polling data can handicap a politician, however, polling data can be a vital piece of information to campaigns and agencies trying to tap the “heart” of the people they serve. The key, as shown in the election of 2016 and even the “Brexit” vote, isn’t to solely rely on that data. Utilizing polling data combined with Web Analytics, Mobile Analytics, Social Analytics and Marketing Campaign analytics will give your campaign, agency or non-profit group a clearer picture of how your message, 
services and work is resonating with your constituents.
While national polls and favorability ratings are important indicators of the overall popularity of candidates or endeavors, the state-by-state and local polls are, of course, what really matters. These polls give a clearer picture of what’s going on in a specific region and puts a finger on the pulse of a specific microcosm of the electorate. Our team of political digital marketing experts understands how to take all of this data along with survey data and build successful digital marketing campaigns.
Utilizing Polling & Survey Data to Develop Engaging Content
Understanding what content resonates with specific groups of the population and why is essential to relating a message and taking a story directly to a constituency. Utilizing all data to create flyers, videos, blog posts and social media content is foundational to any successful marketing campaign and even more so for politicians, government agencies and non-profit organizations – and that’s what our experts do best. We use this type of data to take your message directly to your constituents, unfiltered by media bias.
We also encourage our clients do some original research via surveys, interviews, and informal focus groups with people on your own lists. Along with that we also learn a great deal from polls and surveys conducted by others.
We utilize some of these other sources for free data you can use to better understand your target audiences.
- Pew Internet and American Life Project – great studies on how Americans use the Internet and technology
- Gallup.com – polls on hot topics
- Quantcast – demographics of users of different websites
- Cornell Universities List of Public Opinion Surveys
- CensusScope and ZipSkinny help you find and interpret U.S. Census data
- World Public Opinion – polls from around the world
- PollingReport.com – variety of public opinion polls
- ResearchAmerica and the National Center for Health Statistics for heath-related polling and stats
- Harris Interactive Vault – 40 years of public opinion data
- Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences