Crisis Monitoring & Management
Preparing for Crisis Management
Every organization, politician and non-profit group is vulnerable to crises. The days of playing ignoring the general public like an ostrich – burying you head in the sand and hoping the problem goes away – are gone. The more proactive an organization or political campaign can be by implementing crisis monitoring strategies, the better they can handle and get a head of any potential issues. That’s why in the digital marketing world, crisis monitoring and management has become an essential part of any digital marketing strategy.
Our team of experienced Public Relations and Digital Marketing experts are well versed in crisis monitoring tools and the management of such situation in the digital world. From community engagement, ambassador enablement and getting the truth out and directly to the constituents and direct audience, our digital marketing strategies lessen the negative impact a crises can cause.
Crisis Management Starts in Campaign Planning
Responding to a crisis when its happening is essential, but building a foundation of trust well before a crisis occurs is essential to lessening the blowback that can occur. Our team looks at the following steps when we build strategies for our clients.
Setting the Right Expectations with Voters, Constituents & those you serve- Being Present in the Conversations & Listening to What’s Being Said
- Responding in a Thoughtful Manner
- Always Being Transparent About Positions & Connections
- Not Allowing Our Client’s to “Loose Their Cool” and Respond in Haste
- Communicate Guidelines for Engagement
- Social Media Account Management & Engagement
- Build Relationship & Engage in Related Communities
- Have a Crisis Management Plan & Team in Place