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Whistle Stop Consulting | Political Digital Marketing Consultants

Digital Marketing Analytics

Let Your Data Inform Your Digital Marketing Roadmap

Digital Marketing AnalyticsDigital Marketing Analytics has become an integral part of core business strategies and maintaining a competitive edge.  The analysis of digital marketing data refers to information collected in interactive channels (online, mobile, social, online-to-POS, etc.). Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. That’s where our Expert Digital Marketing Consultants come into the picture, so Call Us today if you need help

The problem is, when most marketers hear ‘digital analytics,’ they tend to think of the metrics you’d typically associate with a web analytics tool like Google Analytics or Adobe Analytics — traffic, bounce rate, unique visitors, etc. Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers. Succeed With USWhile web analytics can provide you with a wealth of insight and data into the performance of your website, marketers really need much richer data to understand the impact of their marketing campaigns on conversion rates and a person’s journey through the marketing and sales funnel. Looking at top-level web analytics metrics like traffic is only part of the puzzle.



Strategize with Data Not Hunches

EntDigital Marketing Analytics Consultantser digital marketing analytics, which offers a much more comprehensive view of what’s working when it comes to your marketing strategy, and what isn’t.  According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenge they face within their company.

  • Just 61% of marketers believe their marketing strategy is effective. (HubSpot, 2016)
  • 59% of marketers rely on total lead volume as a top metric. (BrightTALK, 2015)
  • Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot, 2016)
  • 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. (BrightTALK, 2015)
  • 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2016)
  • 24% of marketers don’t know whether their efforts resulted in closed-won deals. (BrightTALK, 2015)
  • 28% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2016)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot, 2016)
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot, 2016)