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Whistle Stop Consulting | Political Digital Marketing Consultants

Funnel & Conversion Optimization

Conversion & Funnel OptimizationMaximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design.  As it applies to funnel optimization, the importance of UX cannot be overstated. By carefully crafting your user experience, you can ensure the user stays on task and keeps moving through the funnel, having been given just enough information and options at each step.

We focus primarily on two aspects of UX when focusing on funnel & conversion optimization:

  • Visitor Abandonment:  Reducing wasted clicks, excess pages, false starts, going to the wrong page, slow page loads, and other friction points that cause users to give up.
  • Visitor Indecision:  Reducing cognitive overhead that tends puts doubt and indecision into the mind of the user, causing them to waver over whether to make that conversion.

We focus on the usability (UX) of landing pages, forms, emails, call to actions and trust elements.

Succeed With USOur team strategizes and tests items like:

  • Headlines – Testing different headlines to see which attract, keep and convert the most visitors.
  • Copy – The copy should demonstrate benefits to the reader, beginning with the most promising.
  • Color – Testing different text and background colors to improve conversion.
  • Font Size & Style – Try different font sizes and faces (styles, families, bold, italic, etc.) to see what keeps readers on the page longer and how they impact conversion.
  • Conversion Path – Testing the path to conversion to eliminate any friction.
  • Text Box Words – Ensuring  words and instructions are not confusing.
  • Text Box Placement – Testing the position of text boxes in forms to produce the best conversions.
  • Text Boxes Per Page – Analyzing completion rates based upon the number of text boxes on the form.
  • Types of Captcha – These filters are great for keeping spammers out, but when they are too difficult to read…conversions can drop.
  • Guarantee – Testing different variations to see which converts. Will you give them their money back if they are not satisfied? Will you do this in 30 days? 60 days? 90 days?
  • Trust Logos – Membership in trusted organizations can implicitly transfer trust.  Testing which ones help in conversion and their placement can put constituents at ease.