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Whistle Stop Consulting | Political Digital Marketing Consultants

Constituent Experience

Deliver a Meaningful Constituent Experience

Constituent ExperienceExceed your constituents’ expectations by providing quick and easy access to the information they need. Each and every day your audience is accessing information directly from their mobile device, computers and even their TVs.  It is critical that you enable your constituents to have the power to connect with the information they seek.  Does your message delivery enable that?  Can your website or social media profile deliver your message succinctly and easily?

Our team of user experience experts can help you hone in on making your message and information easy to find, access and share.  If you are wanting to improve your relationship with your voters, your volunteers or your constituents, call us today – we can improve your message’s reach and impact.

Improve Your Constituent Relationships

Improve Your Constituent ExperienceConstituent relationships can be complex. People can engage with a government, politicians & nonprofit groups in several ways: as an advocate, an information seeker, a volunteer, a donor, an event organizer, or a board member — just to name a few. Moreover, these relationships over time are constantly changing as technology changes and enables easier access. So what can organizations and politicians do to increase the likelihood that a constituent’s journey is meaningful enough to create true brand advocates?  By focusing in on how constituents engage with you, and we can help with that.

Government agencies are required to adequately fulfill their mission to constituents on a daily basis. If an individual does not receive the services they need at the right time and place, it can create a dire situation – involving a request for food, housing, or healthcare assistance. Government organizations need to deliver a dynamic, personalized, immersive experience the constituent engages in through their preferred channels. An experience that recognizes providing the actual service is just one step in a long continuum that ranges from information gathering to service, from service delivery to social feedback, from feedback to providing other services and back around again.

Look at a few statistics in relation to Constituent Experiences:

  • Improving Your Constituent ExperienceHow do you define good customer service? 70 % improved services, 48% shortest time to provide information, 44% shortest time to resolve complaints
  • What are ways/opportunities to improve customer service? 69% increased collaboration across agencies and 41% increased customer service channels
  • Are you using data collected to make informed decisions to improve customer service efforts? 39% data collection is limited, not used to improve decision making

*Source: Re-Imagining Customer Service in Government, 2012

Our consultants are deeply experienced with utilizing different marketing automation tools, digital marketing planning and measurement and applying those to improving the constituent’s experience with your information, message and services.  Call us today to get started!